Mitigating the Bullwhip Effect and Enhancing Supply Chain Performance through Demand Information Sharing

In today's globalized and fiercely competitive market, the efficient coordination of supply chains is pivotal to an organization's success. This book delves into a critical challenge known as the Bullwhip effect, a phenomenon where fluctuations in order quantities disrupt the flow of goods. Drawing on extensive research and innovative techniques like ARENA simulation, the book explores in-depth causes and solutions for this issue. It also pioneers a comprehensive study by utilizing ARENA simulation to simulate the Bullwhip effect, uncovering its intricacies. The results offer invaluable strategies to mitigate the Bullwhip effect, emphasizing the power of sharing end-customer demand information for a more efficient and responsive supply chain.