Strategic adoption of corporate social responsibility on performance of plastic manufacturing firms in Kenya

The book provides the outcome from a study sought to establish the strategic adoption of corporate social responsibility on performance of plastic manufacturing firms in Kenya. The study specifically sought to establish the effect of Environmental Conservation Initiatives, Ethical Labor Practices, Business Operators Involvement and Philanthropic activities on performance of plastic manufacturing firms in Kenya. The study was anchored on the following theories: Legitimacy Theory, Cognitive Moral Development Theory, Stakeholders Theory and Resource Based View Theory. The study adopted a descriptive survey research design and targeted plastic manufacturing firms registered by Kenya Association of Manufactures. A total of 23 firms were targeted where one manager, two supervisors and two junior staff from the strategic department of the respective firms were involved in the study making a total of 115 respondents. A 5 - point Likert scale questionnaire containing close ended questions was used for collecting data. The data collected was analyzed by employing both inferential analysis and descriptive statistics using MS Excel and SPSS software V22.