The Art of Retail Negotiation

In today's competitive retail landscape, effective negotiation can make the difference between thriving and merely surviving. This groundbreaking research delves deep into the heart of Eritrean retail practices, examining how negotiation skills influence sales performance across local shops in Asmara and Adi-Keih. Through comprehensive analysis of demographic variables, negotiation strategies, and sales outcomes, this book unveils the crucial connection between bargaining practices and business success. Drawing from extensive field research involving 70 local shops, the authors present evidence-based insights into winning negotiation tactics that drive sales growth. Whether you're a shop owner, retail manager, or researcher, this vital resource offers practical frameworks for implementing effective negotiation strategies that foster customer relationships and enhance profit margins. The book's comparative approach provides unique perspectives on how different demographic factors and negotiation approaches shape business outcomes in diverse Eritrean market settings, making it an essential guide for anyone interested in retail success through strategic negotiation.