Using Statistics for Market Analysis Forecasting

Market analysis is a crucial aspect for any organization, business, or company because it provides a ground for decision making. Poor market analysis leads to poor decisions. On the other hand, using quality data to conduct market analysis can provide significant grounds for informed decisions. Business sectors require a clear view of future trends regarding the performance of their products, sales, stocks, employees, and customers, among others. However, defining patterns is possible only through statistical techniques of forecasting. In essence, the knowledge of market analysis forecasting using statistical tools is imperative. This article aims at providing a summary of market forecasting techniques, highlighting their interesting discoveries, and outlining some practical applications in real life. The summary covers regression analysis, handling of special events, identification of seasonality, Holt-Winters method, and forecasting for new products. Regarding regression analysis, it was found that data cleaning is an important aspect of this analysis before the actual forecasting.